Dr. Meadows also revealed several revenue generating strategies the College is considering:
• Tuition increase (up to 8%)
• Enrollment growth
- the state average growth rate is 6.9% ; PJC's is 3%
- a 5% increase in enrollment would bring in $600,000 beyond tuition dollars
• Marketing and advertising
- using active media - Facebook, MySpace, etc.
• New programs
- more "quick turn-around" (6,8,12 week) programs
- Bachelor of Science degree
- Veterinary technician program
- Esthetician
• More aggressive pursuit of grants
• Increased auxiliary services, i.e. food services
What ideas do you have that would generate revenue for the College?
6 comments:
We could sell our baseball and basketball teams. Sorry, but it's all so ridiculously simple if we remove the fluff that the administration finds so necessary. Weather reports and obituaries from student services, multiple administrative assistants for individual administrators, full-time registrars and student services who work full time only during registration periods, assistant department chairpersons, wine and cheese receptions, Board treats, free room and board for presidents, endless administrative meetings on how to increase faculty work load without increasing pay, building libraries in an age of virtual learning, naming those buildings after people who did nothing to help the college, the aforementioned teams which cost students who never see them as much as the tuition increase would raise, overseeding all the grass with rye grass in the winters, blowing leaves off the walks every single day, emptying the single garbage can in every office every day of the one or two items put in it, all-college day, not shutting down buildings on Fridays, and, oh yeah, did I mention having one administrator/supervisor for every full-time faculty member. The best revenue generator would be to hire a real accountant from our accounting faculty to create a budget which would actually work instead of telling us every year for the last 20+ years that there isn't enough money to run this show. The administrator's job is to create a budget based on income with a margin included for variables. Our administrators have never succeeded in doing this. They've used every extra dollar to increase their ranks and their desires. Why do we continue to bother with this sham? Have we ever told them that this is all a pile of crap, and that we would like to have the books looked at by a real accountant? We have no budget shortfall. What we have is mismanagement, and it's never going to end unless we confront it.
Marketing is a good revenue raising strategy. PJC didn't do much advertising, because Dr. Delaino said everyone in the community knows PJC. Well, the people he came into contact with, business people who had already completed their education, knew/know PJC. However, many young students who haven't established their career goals yet don't know PJC. They watch a lot of t.v. and have been enticed by all those Virginia Tech, Troy State, and other commercials.
He mentioned having only one graduation ceremony instead of two to save costs. Why didn't he just put the ceremonies back in the gym where they have been? Removing student recognition doesn't appear to be a good marketing move. And it wouldn't kill Meadows to be at a ceremony for just three hours.
Here's a thought: instead of spending millions on more land (like the entrance to the non-existent Navarre campus), we use that money to upgrade classrooms and fix sick buildings.
When visitors from other institutions comment on how disgusting our student bathrooms are, it should give PJC a clue. The buildings we have NOW need to be renovated and brought into this century.
Have any of the BOT members walked in the front door of Building 4? The smell of mold and mildew is overwhelming, as is the 'aroma' of sewage emanating from the bathrooms. Yet we expect to attract and retain students with facilities that reek of neglect and administration disinterest.
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http://www.youtube.com/watch?v=oNwkfajk1dY
“Freebies” that have an actual cost to the college should require some sort
of payment. Examples: use of the tennis and handball courts, use of the track,
use of any facility the college maintains but allows others besides students,
faculty and staff to use for “free.” A simple charge of $5.00 - $10.00 per year
for use would help the bottom line.
Here are some cost cutting ideas:
Instead of pumping AC into buildings and classrooms even on the coldest days,
simply turn off the AC.
If the majority of classes are taught Monday through Thursday, close the college
on Fridays and Saturdays. Those classes that are taught on those days could be
taught in one building (and the necessary labs) to save on heating and cooling.
Doesn’t the college close on Fridays in the summer to conserve costs? Simply following the summer schedule year round would save that money also.
Staff who have time to spend most of the day on their cell phones, on eBay,
visiting, running errands, and eating at work should either be told to go to a
department that needs workers (since they obviously have nothing to do which
requires their presence at the college) or go home. Permanently. Without pay.
One way we should not cut costs is to combine Dr. Meadow’s expected inauguration
with a graduation ceremony. Graduation is for students. Students and their
families are celebrating a milestone and should not be forced to sit through an
inauguration. The inauguration can be handled tastefully and the cost kept to a
minimum.
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